HP Indigo Brand Protection Masterclass Live

We are excited to partner with HP in this upcoming event where Barna Barabas will be representing Jura in a live session on December 3rd
and will be elaborating on the subject of Digital Forensic Security Printing regarding Brand Protection.

The Global Brand Counterfeiting Report (2018) stated the total value of counterfeit products on a global scale to be US$1.20 trillion in 2017 and expected it to surge by more than US$1.82 trillion by 2020. The unprecedented pandemic for  rand Protection needs acts as a major accelerant for this trend. From Pharma to electronics, health and personal care, opportunistic fraudsters are exploiting this situation by illegally selling counterfeit products in the market. Moreover, with the dramatic increase in e-commerce and online shopping for different categories as a result of this pandemic, a risk of enlarged secondary market of illegitimate products and services is a high probability.

The HP Indigo Brand Protection Masterclass Live event is a 6-day series with 90mins per day for you to learn and arm your business teams with a set of tools and ready to deploy offerings for approaching the market for high value impactful Brand Protection Solutions.

Source: https://reinvent.hp.com/indigo-brand-protection-masterclass