Brand Protection

Brand Protection

Printed Security Solutions

Over the last decade, smartphones became an irreplaceable part of our everyday life. They morphed into a companion that we utilize in many different ways. As experts in high security printing, we connect physical printing, the digital world, and smartphones’ capabilities in a unique ecosystem where an average user can use a smartphone to check offline the security details that were only accessible to forensic experts using expensive laboratory equipment before. Furthermore, our solution provides inspector level authentication which offers a detailed insight and can detect a copy in just a few seconds.

Jura is trying to avoid increasing the costs of printed products by adding covert features, therefore vast selection of cost-effective features were developed that can be implemented to the printed product while using already utilized resources and without decreasing the productivity.

Three Pillars for Security Printing

The security printing world is relaying on three pillars: overt, covert and forensics.

Good balance is imperative between the three of them in order to give reliable protection to the product.

Covert security feature is usually a printed element that can not be seen by the naked eye. A simple aid needs to be utilized. Either magnifying glass or UV fluorescent light or even a smartphone with certain app. This is telling us that we are talking about very small elements or about elements that are not visible to humans’ eye just like that. Apply such an element some special knowledge or access to special equipment or special ink is needed.


Key Benefits:

  • Decreases potential revenue loss by improving the supply chain flow and eliminating possible counterfeit products.
  • Increases revenue by encouraging repurchase through a new customer communication channel.
  • Offers better insights through relevant data about products, at any time.
  • Gives better control over products and eases recall operations.
  • Increases customer satisfaction by improving the acquisition experience.
  • Strongly differentiates any company from competition by increasing brand equity.
  • Authentication is possible offline (mobile data is not required for authentication)

Do you need a sample for your industry?

We would love to hear more about your brand and how we can protect your products and customers. Please contact us at or through this form.


Copyright © 2020 JURA JSP

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Copyright © 2020 JURA JSP