The IVI Pro is an advanced version of the IVI feature, and similarly to the IVI, it hides encrypted unique data in an existing image or background area on the document or packaging design, etc. The IVI Pro works with a higher resolution which offers an advantage in copy protection. Also, on account of the higher resolution, the design lends itself to look sharper, resulting in it being smoother, more cohesive. The custom data is encrypted and the IVI Pro is linked to the IQ-R. The feature is verifiable by the Jura reader app (Android/iOS/Huawei).