Brand Protection

Brand Protection

Printed Security Solutions

Over the past decade, smartphones have become an irreplaceable part of our everyday lives. They have become a companion that we use in many different ways. As experts in high-security printing, we combine physical printing, the digital world, and the capabilities of smartphones into a unique ecosystem where the average user can use a smartphone to check offline for security details that were previously only available to forensic experts using expensive laboratory equipment. In addition, our solution provides inspector-level authentication with the detailed insight and the ability to detect a copy in seconds.

Jura seeks to avoid increasing the cost of printed products by adding covert features, so we have developed a range of cost-effective features that can be implemented in printed products using resources already consumed without reducing productivity.

In addition to the digital security solutions, we also offer an offset security feature for brand protection. Click here

Three Pillars for Security Printing

The security printing world is relaying on three pillars: overt, covert and forensics.

Good balance is imperative between the three of them in order to give reliable protection to the product.

Covert security feature is usually a printed element that can not be seen by the naked eye. A simple aid needs to be utilized. Either magnifying glass or UV fluorescent light or even a smartphone with certain app. This is telling us that we are talking about very small elements or about elements that are not visible to humans’ eye just like that. Apply such an element some special knowledge or access to special equipment or special ink is needed.

Pyramid

Key Benefits:

  • Decreases potential revenue loss by improving the supply chain flow and eliminating possible counterfeit products.
  • Increases revenue by encouraging repurchase through a new customer communication channel.
  • Offers better insights through relevant data about products, at any time.
  • Gives better control over products and eases recall operations.
  • Increases customer satisfaction by improving the acquisition experience.
  • Strongly differentiates any company from competition by increasing brand equity.
  • Authentication is possible offline (mobile data is not required for authentication)

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